COURSE CURRICULUM

The program offers three different tracks designed to accommodate varying levels of prior experience and time commitments, ranging from one to two years. The 60 ECTS track, which can be completed within one year, provides a strong foundation in digital marketing and social media strategies. This track covers key modules such as Influencer Marketing and Brand Partnerships, Digital Marketing and Analytics, Content Strategy and Creation, Research Methods and Scientific Work, Strategic Social Media ROI, Customer Experience Design, and concludes with a thesis. Although digital competencies are included, they do not carry ECTS credits in this track. This option is ideal for those who wish to gain essential skills efficiently and enter the workforce or continue their studies without delay.The 90 ECTS track extends over one and a half years and builds on the 60 ECTS track by adding more advanced and specialized courses. Alongside the core modules, students will study Social Media Community Management and Social Listening, participate in a Research Seminar, and explore International Marketing. The thesis component is also expanded to offer a deeper research experience. While digital competencies remain part of the curriculum, they still do not carry ECTS credits. This track suits students who want to deepen their knowledge of marketing strategies and develop additional research skills while preparing for more complex roles in the field.The most comprehensive option is the 120 ECTS track, spanning two years. This track includes all modules from the 90 ECTS track and adds an elective course, a mobility window, and digital competencies that carry ECTS credits. The mobility window offers an invaluable opportunity to gain international experience either through studying abroad or undertaking practical placements in industries, NGOs, or government organisations. This experience not only enhances intercultural awareness but also allows students to apply their academic knowledge in real-world professional settings. The thesis remains an important component of the program, providing a chance to synthesize learning and conduct substantial independent research. This track is well suited for students seeking a thorough academic experience combined with practical and international exposure to prepare for a global career in marketing and digital business.