COURSE CURRICULUM

The MSc Business Management program covers a broad range of general business competencies to prepare students for the complexities of the international business environment. Core modules include International Strategic Management, Innovation Management and Digital Transformation, and International Economics. Students will also develop skills in managing people across diverse cultural settings, supported by courses on Behavioural Competencies in Virtual Teams and Emotional Agility in International Business. The curriculum emphasizes responsible business practices through modules on CSR, ESG, and Ethics.Digital competencies are also an integral part of the program, with electives available in areas such as Cloud Computing, Big Data, and Cyber Security, allowing students to tailor their learning to current technological trends. The program includes a mobility option where students can choose to study abroad, undertake an internship, or complete a business project, providing practical international experience and enhancing career readiness.Scientific and methodological skills are developed through Research Methods and Scientific Work, a Research Seminar, and the Master Thesis, ensuring students can conduct rigorous academic research and apply findings effectively.For those interested in specialising, the program offers a Marketing track (subject to student numbers). This specialisation includes modules such as International Marketing, Pricing Policy, Brand Management and Product Development, Digital Marketing and Analytics, and Customer Experience Design. These courses equip students with advanced marketing strategies and digital tools necessary for today’s competitive global markets. This comprehensive curriculum is designed to build both strategic insight and practical skills, preparing graduates for leadership roles in business worldwide.