COURSE CURRICULUM

The BSc Business Management and Marketing program at Gisma University of Applied Sciences is structured to provide students with a well-rounded education across essential business disciplines, digital technologies, intercultural understanding, and academic research. Within the area of general business competencies, students will study subjects such as fundamentals of strategic management, fundamentals of marketing, financial and cost accounting, HR management, project management, and sustainability management. These courses build a strong foundation in core business functions while also addressing leadership in a digitalised and globalised world. The program places a strong emphasis on digital competencies, with modules including digital marketing methods, digital transformation and cases, economics and digital economics, and innovation management in a digital and globalised world. These subjects ensure students are prepared for the technological challenges shaping the modern business environment. To enhance practical and intercultural abilities, students engage in foreign language study, intercultural skills and ethics, creative problem solving and strategy development, and participate in an internship. A study abroad option is also available, offering valuable international exposure. In addition to business and practical skills, the program emphasizes scientific and methodological competencies. Students will complete courses in mathematical foundations, statistics, academic writing and research methods, which support analytical thinking and research proficiency. The final stage of the program is the bachelor thesis, where students conduct independent research on a chosen topic, applying their knowledge to address real-world business or marketing challenges. This comprehensive structure ensures graduates are not only knowledgeable in theory but also capable of applying their skills in diverse, global business environments.