COURSE CURRICULUM

This program offers a comprehensive and practice-oriented curriculum that combines business administration with digital technologies and management skills. Students build a strong foundation in business informatics and systems development, databases, data analysis, big data management, and IT service and security management, enabling them to understand and manage modern digital infrastructures. Legal aspects such as business and IT law, along with economics, accounting, business mathematics, and statistics, provide essential analytical and regulatory knowledge. The program also focuses on core business functions including marketing and sales, digital communication, digital value creation processes, human resource management, and labour law. Emphasis is placed on innovation, change management, entrepreneurship, and digital project management, preparing students to lead digital transformation initiatives. Through virtual collaboration and team management, learners develop skills required for modern, technology-driven workplaces. Practical learning is a key element, supported by the Digital Innovation Lab, project work in digital business, and Study in Practice, which connect theoretical knowledge with real-world application. Academic competencies are strengthened through scientific work modules covering research foundations and empirical methods, as well as business plan development and digital business models. Additional modules in business English, self-management, self-marketing, and general studies enhance communication, personal effectiveness, and professional readiness for diverse careers in the digital business environment.