COURSE CURRICULUM

The MA in Innovation and Entrepreneurship offers a comprehensive curriculum designed to develop creative, strategic, and entrepreneurial leaders. The program begins by enhancing students’ ability to generate innovative ideas through Creative Thinking and Practice, while Leading Innovation in the Digital Age focuses on managing innovation in technology-driven environments. Entrepreneurship for the Global Society helps students understand how to create and grow businesses in international markets, while Prototyping and Co-Designing Solutions develops practical skills for designing and testing innovative ideas. Students also learn how to promote brands and engage audiences through Social Media Marketing Communications. Leadership is a key focus, with Leaders as Agents of Change preparing students to drive transformation within organisations. Financial Accounting for the Entrepreneurial Firm provides essential financial management knowledge for startups and growing businesses. The program also covers Ethics, Law and Communication in Decision Making, ensuring students can make responsible and effective business decisions. Strategy for Innovation and Entrepreneurship strengthens strategic planning and competitive thinking. Finally, students complete the Capstone: Innovation and Entrepreneurship project, the final course of the program, where they apply all acquired knowledge and skills to solve real-world business challenges or develop innovative business concepts. Overall, the program prepares graduates to lead innovation, launch ventures, and create meaningful impact in a global business environment.