COURSE CURRICULUM

The MA Fashion & Luxury Brand Management program includes a range of specialised modules designed to develop a comprehensive understanding of the luxury fashion industry and its management. Students will explore Marketing & Luxury Brand Management, gaining insight into brand positioning and strategies tailored to the high-end market. Brand Globalisation examines how luxury brands expand and adapt in international markets, while Visual Merchandising and Creative Design focus on the artistic and consumer-facing aspects of brand presentation. Digital Marketing teaches the use of online platforms and technologies to engage with modern luxury consumers. The program also addresses contemporary issues through Sustainable Fashion Branding, emphasising ethical practices and environmental responsibility within the industry. Fashion Business Management provides knowledge of operational and managerial functions essential for running successful fashion enterprises. Entrepreneurship in Fashion encourages innovative thinking and the development of new business ventures within the luxury sector. A forward-looking module, Innovative Tactics of Fashion E-Tailing, explores how emerging technologies impact online retail and supply chain management, reflecting the fast-changing digital landscape. The program culminates in a Dissertation and Professional Practice module, where students undertake independent research and practical application of their skills, preparing them for leadership roles in the luxury fashion industry. Together, these modules equip students with strategic, creative, and ethical expertise necessary to succeed in the dynamic world of luxury brand management.