COURSE CURRICULUM

The BA degree in Tourism, Hospitality, and Events is designed to provide students with a comprehensive understanding of the global service industry, blending academic knowledge with practical skills across its three years. In the first year, students are introduced to foundational concepts including Introduction to Hospitality in Tourism and Events, Tourism Sociology, Consumer Marketing, and Economics for the Global Service Industry. Academic skills are supported through modules like Academic Writing & Study Skills and Academic English Communications, alongside a language elective and Personal & Professional Development. Students choose a pathway early on, with Tourism and Event Management students focusing on Principles of Event Management, while those on the Hospitality and Food & Beverage Pathway engage with Food & Beverage Service Operations LAB and Introduction to Dining Operations LAB. The second year deepens expertise with modules such as Tourism Planning and Experience, Hotel and Restaurant Design, and Heritage Tourism and International Hospitality Cultures. Students continue language study and explore areas like Human Resources Management in Tourism, Marketing Tourism and E-Commerce, and Tourism and Hospitality Law. Pathway-specific modules allow students to specialize: Hospitality and Food & Beverage students study Front Office Operations, Housekeeping, and Kitchen Operations LAB, while Tourism and Events students focus on Sport Events Tourism, Restaurant Revenue Management, and Wine and Beverage Studies. The third and final year emphasizes strategic, sustainable, and operational management in the industry. Core modules include Sustainable Tourism in the Developing World, Strategic Management in Hotel and Hospitality Businesses, Costing and Budgets, and a Dissertation to develop independent research skills. The pathways continue with Tourism and Events students studying Tourism and Urban Change and Event Experience Design, while Hospitality and Food & Beverage students take Food and Beverage Workshops and Commodity Purchasing and Food Merchandising. This structure ensures graduates are well-prepared for dynamic roles within global tourism, hospitality, and event sectors, combining theory with extensive practical experience.