COURSE CURRICULUM

The BA (Hons) Business Management degree at Arden University Berlin is structured over three academic levels and is designed to develop a strong foundation in core business disciplines before progressing to advanced and strategic applications. At Level 4, the curriculum introduces fundamental concepts through modules such as Digital Skills and Professional Development, Contemporary Business Environment, Marketing Dynamics, Introduction to Business Finance, People Management, and Technology and Innovation, ensuring students gain a broad understanding of how modern organisations operate. Level 5 builds on this foundation by focusing on applied and analytical skills, with modules including Data Analytics and Management, Business Start-up, Sales Management, Digital and Social Media Marketing, Blockchain and Applications FinTech for Managers, and Operations and Supply Chain Management, which encourage entrepreneurial thinking and data-driven decision-making. At Level 6, the program takes a strategic and global perspective, offering modules such as Business Transformation, Entrepreneurship and Innovation, Corporate Governance Law and Ethics, Independent Study, Project Management, and International Business Management. Across all levels, the curriculum emphasises practical learning, critical thinking, and real-world business scenarios, enabling students to integrate theory with practice and preparing them for a wide range of managerial and leadership roles in contemporary business environments.