COURSE CURRICULUM

The BA (Hons) Business Management (Marketing) degree at Arden University is structured across three levels to develop a comprehensive understanding of business and marketing principles alongside practical skills. At Level 4, students build a strong foundation through modules including Digital Skills and Professional Development, Contemporary Business Environment, Marketing Dynamics, Introduction to Business Finance, People Management, and Technology and Innovation, providing essential knowledge of how organisations operate and how to manage key business functions. Level 5 focuses on applied and specialised marketing knowledge, covering Data Analytics and Management, Business Start-up, Sales Management, Digital and Social Media Marketing, Managing Brands, and Consumer Insights, equipping students with analytical, strategic, and creative skills to address real-world marketing challenges. Level 6 develops strategic and leadership capabilities through modules such as Business Transformation, Entrepreneurship and Innovation, Corporate Governance Law and Ethics, Independent Study, Global Marketing, and Marketing and Digital Strategy, enabling students to design, implement, and evaluate marketing strategies in a global context. Across all levels, the program integrates theory with practical application, emphasising the ethical and professional considerations of marketing. Graduates leave with a well-rounded understanding of business and marketing, strong analytical and strategic skills, and the practical experience needed to pursue a successful career in marketing, brand management, digital strategy, or broader business leadership roles.