COURSE CURRICULUM

The Master of Science in Digital Marketing and E-Commerce offers a specialized curriculum designed to equip students with the knowledge and practical skills needed to create impactful digital strategies and build successful global brands. The required general education courses provide a strong foundation in the key areas of digital marketing, online business, and data-driven decision-making. Students begin with Foundations of Digital Marketing and E-Commerce, which introduces core concepts of digital strategy, online consumer behavior, and e-commerce operations. Courses such as Digital Communication and Social Media Marketing help students understand how to engage audiences effectively across digital platforms, while Inbound Marketing and Content Marketing focus on attracting, converting, and retaining customers through valuable and strategic content. Digital Branding teaches students how to build, position, and manage strong online brand identities. The program also includes Search Engine Optimization and Search Engine Marketing, enabling students to improve online visibility and drive targeted traffic through search engines. Web Analytics develops the ability to measure, interpret, and optimize campaign performance using data. User Experience Design helps students create user-friendly and engaging digital experiences, while Growth Marketing Strategy and Financial Analysis combines strategic planning with financial insights to maximize business growth. This comprehensive curriculum prepares graduates for careers in digital marketing, branding, e-commerce, analytics, and online business management.