COURSE CURRICULUM

The MSc Marketing curriculum is structured across two semesters to provide a strong combination of advanced theoretical knowledge, digital expertise, and practical industry experience. In Semester 1, students build a solid foundation through advanced core courses such as market intelligence, marketing decision making in a circular economy, sustainable marketing, and strategic brand management. They also develop creative and analytical skills through subjects like creativity and pitching, data analytics and AI, and business models in the digital economy. A significant emphasis is placed on digital proficiency, including coding skills, advanced Excel, Google Analytics, and Power BI. In Semester 2, students specialise by selecting a focused track aligned with their career goals, such as brand and product management, digital marketing and business strategy, or international luxury marketing. The program further enhances practical skills through additional digital certifications and hands-on experiences like hackathons and industry tools. Students also participate in discovery days, which involve short in-company immersions to gain real-world insights. The program concludes with a six-month internship, either in France or abroad, and a final dissertation, allowing students to apply their knowledge and conduct in-depth research. Overall, the curriculum prepares students for diverse and competitive roles in the marketing industry.