COURSE CURRICULUM

The MSc in Creativity and Design Management offers a comprehensive learning experience that combines managerial, creative, and experiential skills to prepare students for innovative roles in the creative sector. The program develops key competencies required for creativity and design management, including strategic management, entrepreneurship, marketing, branding, and the use of management tools, alongside a focus on professional development. Students gain expertise in areas such as creative thinking, creative process management, and research in creativity and design, while also exploring future-oriented topics like designing for evolving societies and sustainable creativity practices. An international seminar on creative and design trends further broadens their global perspective and understanding of industry developments. In addition to theoretical learning, the program strongly emphasises experiential skills through interactive workshops, masterclasses, and immersive learning opportunities. Students participate in a study trip abroad, such as Sustainable Venice, and an on-site course like Creative France, which provide real-world exposure to creative industries and cultural environments. The program also includes an applied research dissertation, allowing students to investigate a topic of interest in depth and apply their knowledge practically. Overall, it equips students with a balanced mix of creative, strategic, and practical skills needed for careers in design and innovation.