COURSE CURRICULUM

The MSc in Creative Tourism Management develops a comprehensive set of managerial, specialised, and experiential skills to prepare students for innovative roles in the tourism sector. The program builds core competencies in areas such as tourism design, creative tourism marketing, management, and strategy, along with an understanding of creative territories and tourism research. These skills enable students to design and manage unique tourism experiences that combine creativity with cultural and local authenticity. In addition, students gain expertise across various segments of tourism, including arts tourism, heritage and cultural tourism, slow and nature tourism, taste tourism, entertainment tourism, and sport and adventure tourism, allowing them to explore diverse industry pathways. The program strongly emphasises experiential learning through creative expeditions in France, including regions such as Provence, Corsica, and the Basque Country, as well as international exposure in destinations like Spain. Students also participate in micro-adventure projects, international seminars, masterclasses, immersive pedagogy, and workshops, all designed to enhance practical understanding and real-world application. The course is completed with a six-month internship in the tourism sector and an applied research thesis, providing valuable professional experience and the opportunity to specialise further, preparing graduates for dynamic careers in creative and sustainable tourism management.