COURSE CURRICULUM

The KEDGE Bachelor in Management curriculum is structured over three years to provide a comprehensive blend of academic knowledge, practical experience, and international exposure. In Year 1, students build foundational skills through subjects such as accounting, marketing, economics, business law, and quantitative methods, along with leadership development, business simulations, and language training. Year 2 focuses on advancing business knowledge with courses in financial management, sales techniques, sustainability, human resource management, and information systems, while also offering opportunities to study or work abroad. This year includes a six-month international internship or academic exchange, providing valuable global experience. In Year 3, students deepen their expertise through core subjects such as business strategy, applied research, and artificial intelligence and data science certification, while preparing for professional integration. They can choose from a wide range of specialisations across campuses, including finance, marketing, supply chain, entrepreneurship, digital marketing, international business, and luxury or sports marketing. The final semester emphasises professional development through a work-study program, an end-of-study internship in France or abroad, or a business creation project. Overall, the program combines strong academic foundations, specialisation options, and practical experience, preparing students for diverse careers in business and management.