COURSE CURRICULUM

The International BBA program is structured over four years to provide a strong blend of academic knowledge, practical skills, and global exposure. In Year 1, students build foundational knowledge through subjects such as economics, marketing, quantitative methods, sustainable development, and business fundamentals, along with language learning and IELTS preparation. They also develop essential skills in project management, operations, accounting, human resources, and intercultural management. In Year 2, the focus shifts to international business concepts, including international law, global trade, and sales administration, while allowing students to specialise in areas such as finance, marketing, supply chain management, or business in emerging markets. This year also includes a six-month internship or professional experience in France or abroad, providing valuable industry exposure. In Year 3, students spend three consecutive semesters studying at one or more partner universities, gaining international academic experience and cultural understanding. In Year 4, students continue their global learning through further exchange opportunities or dual degree options, followed by a final internship. Overall, the program combines academic learning, language development, specialisation, and international mobility, preparing students for successful global careers in business and management.