COURSE CURRICULUM

ISTEC Business School offers the MBA Business Engineer specialization with a curriculum designed to combine commercial expertise, technical understanding, and project management skills. Available in both one-year and two-year formats, the program prepares students to work at the intersection of business strategy, technology, and client relationship management. The specialization includes advanced modules in sales engineering, technical selling, strategic and key account management, customer relationship management, negotiation and contract management, leadership, team management, and digital sales tools supported by data-driven decision-making. Students also gain knowledge in customer success management and after-sales service, enabling them to maintain long-term client satisfaction and business partnerships. The program focuses on developing professionals capable of acting as the direct link between companies and their clients while handling complex projects from initial needs analysis to final delivery. Students learn how to design and implement effective commercial strategies, manage strategic partnerships, negotiate contracts, and coordinate high-value business projects in competitive and international environments. Through practical training and industry-oriented learning, graduates develop strong communication, leadership, and problem-solving abilities essential for modern business operations. The MBA Business Engineer specialization prepares students for careers in sales engineering, strategic account management, business development, consulting, project management, and customer relationship leadership across multiple industries.