COURSE CURRICULUM

ISTEC Business School offers the MBA in Luxury Management with a specialized curriculum designed for students who want to build successful careers in the international luxury and fashion industries. Whether students choose the one-year or two-year format, the program includes courses focused on digital communication, luxury products and services markets, brand management, jewelry and watchmaking, and international marketing. These subjects help students understand the unique characteristics of luxury businesses, consumer expectations, and the strategies required to maintain exclusivity and strong brand value in global markets. The program combines managerial and entrepreneurial approaches, enabling students to develop leadership, innovation, and strategic decision-making skills relevant to the luxury sector. Students gain expertise in luxury brand positioning, digital promotion, customer experience management, and international business development while learning about the craftsmanship and heritage associated with jewelry and watchmaking industries. The curriculum also emphasizes creativity, communication, and market analysis to help students respond effectively to evolving trends and customer demands in the global luxury market. Through practical and industry-oriented learning, graduates are prepared for senior management and leadership positions in sectors such as fashion, cosmetics, jewelry, hospitality, premium retail, and luxury services, where strong business knowledge and specialized luxury management skills are highly valued.