COURSE CURRICULUM

ISTEC Business School offers a comprehensive Bachelor in Management curriculum that progressively develops students’ academic, digital, analytical, and professional skills over three years. In the first year, students build a strong foundation by learning professional digital tools, research methodologies, management principles, entrepreneurship basics, and effective communication in both French and English. They also begin shaping their professional goals and career plans. During the second year, the program focuses on advanced digital competencies such as CRM, CMS, analytics, and artificial intelligence while strengthening leadership, project management, and business analysis skills. Students learn to evaluate financial performance, optimize marketing strategies, observe real-world business practices, and design sustainable business plans. Professional communication in English and responsible leadership are also emphasized to prepare students for collaborative work environments. In the third year, students specialize further in marketing, communication, and management through practical and strategic modules. They learn to manage SEO, SEA, and social media advertising campaigns, analyze markets and business models, evaluate brand positioning, and measure marketing performance and return on investment. The program also includes applied marketing research, dissertation writing, customer acquisition strategies, annual marketing planning, and presenting professional recommendations, ensuring graduates are fully prepared for modern business and management careers.