COURSE CURRICULUM

ISC Paris Business School offers a two-year Master of Science program in Luxury Management & Marketing designed for graduates with at least three years of higher education who want to develop dual expertise in management, project management, and luxury sector specialization. The program combines foundational business education with advanced industry-focused training to prepare students for immediate professional integration into the luxury market. Students study essential management subjects including leadership, intercultural management, strategic management, project development, financial planning, performance management, supply chain management, customer relationship management, and corporate social responsibility. The curriculum also strengthens analytical and professional abilities through research methodology, business analysis, budgeting tools, digital marketing concepts, and personal development activities. English language preparation, including TOEIC-focused training, further supports international career opportunities. The specialization in luxury management and marketing focuses on emerging trends and modern practices within the luxury industry. Students gain expertise in advanced e-marketing, online communication strategies, customer relationship management, artificial intelligence, data innovation, and Diversity, Equity, Inclusion, and Belonging (DEIB) management. Additional courses such as French Art of Living and Wine & Spirits Management provide deeper insight into luxury culture and premium consumer experiences. The program prepares graduates for leadership positions across luxury fashion, hospitality, retail, cosmetics, and premium lifestyle industries.