COURSE CURRICULUM

ISC Paris Business School offers a two-year MSc International Marketing program designed for graduates with at least three years of higher education who want to gain dual expertise in management, project management, and international marketing specialization. The program combines foundational business education with advanced marketing knowledge to prepare students for immediate professional integration into global business environments. Students study essential subjects such as law, digital marketing tools, budgeting, economics, supply chain management, customer relationship management, corporate social responsibility, and personal development while improving their English proficiency through TOEIC preparation. The curriculum also strengthens management competencies through courses in leadership, intercultural management, strategic management, project development, financial planning, research methodology, and performance management. The international marketing specialization focuses on key areas including branding and advertising, customer strategy, international marketing, salesforce management, international business negotiation, and strategic decision-making in global trade. Students also explore emerging markets, big data, business intelligence, and international business law to better understand modern global market dynamics. Practical learning is enhanced through the “Learning Business by Doing Business – Markstrat” simulation, allowing students to apply marketing strategies in realistic business situations. The program prepares graduates for international careers in marketing, business development, brand management, and global strategic planning.