COURSE CURRICULUM

ISC Paris Business School structures its Bachelor of Business Administration (BBA) program over four years to progressively develop students’ academic, professional, and international business skills. During the first and second years, students gain fundamental and intermediate knowledge in key business areas such as marketing, management, finance, accounting, communication, human resources, business law, digital marketing, project management, and entrepreneurship. The curriculum also emphasizes ethics, corporate social responsibility, cross-cultural communication, innovation, geopolitics, sustainability, and personal development. Practical learning is integrated through study tours, internships, social impact projects, and professional development activities such as CV preparation and interview training. Language learning and office skills are included throughout the early years to strengthen international employability. In the third year, students either complete an international exchange program at one of ISC Paris’s partner universities across more than 43 countries or undertake an internship abroad, allowing them to gain global exposure and international work experience. The fourth year focuses on advanced leadership and specialization in entrepreneurship, sustainability, innovation, negotiation, research methodology, and strategic management. Students also participate in consulting projects, sustainability initiatives, and applied research projects, preparing them for leadership roles in international business and modern organizations.