COURSE CURRICULUM

The MSc Digital Marketing and Influence Strategies is a two-year program designed to develop expertise in digital communication, marketing innovation, and data-driven decision making. In the first year, students build a strong foundation through courses in strategy, project management, organizational dynamics, and digital marketing fundamentals, including customer experience and CRM. The curriculum also integrates digital transformation, artificial intelligence, and data management, ensuring students understand modern technological impacts. Communication and professional development are enhanced through modules focused on persuasion, content strategy, and community engagement, along with practical experiences such as a CréaCthon and a minimum two-month professional placement. In the second year, the program focuses on advanced digital marketing strategies and real-world applications. Students study influencer marketing, e-reputation and crisis management, digital advertising, brand storytelling, and media strategy, while also gaining knowledge in entrepreneurship and research methods. The final semester emphasizes innovation and leadership, covering topics such as digital business models, web analytics, data-driven management, and legal and ethical considerations including GDPR. A research paper and a minimum four-month professional experience further strengthen industry readiness. Overall, the program prepares students for dynamic careers in digital marketing by combining creativity, analytical skills, and strategic thinking in a rapidly evolving digital landscape.