COURSE CURRICULUM

The International BBA program is structured over four years to progressively build strong academic, professional, and international competencies. In the first year, students develop core management foundations and begin shaping their career plans through subjects such as mathematics, statistics, marketing, employment law, HR management, geopolitics, international economics, intercultural management, and accounting. The second year focuses on strengthening knowledge while introducing practical experience, including at least three months of work placement in an international environment. Students study areas such as corporate finance, digital marketing, international business law, data analysis, and ecological transition, and then choose a pre-specialization like international luxury management, business and data management, or geopolitics and international business. The third year emphasizes global exposure, allowing students to study abroad either through a double degree at one partner university or by spending semesters in two different countries. This immersive experience enhances cultural understanding and academic diversity. In the final year, the program focuses on employability, offering options such as internships or apprenticeships. Students study advanced topics including strategy, leadership, supply chain management, and business transformation, and complete a thesis. They also choose a specialization to refine their expertise, preparing them for successful international careers.