COURSE CURRICULUM

The program offers a specialized curriculum that combines luxury management, cultural heritage, strategic marketing, and international business knowledge to prepare students for careers in the global luxury industry. Students explore the universe of luxury and French artistic heritage, gaining an understanding of the history, craftsmanship, cultural identity, and values that define French luxury brands. The curriculum emphasizes responsible luxury brand management and communication, teaching students how luxury companies can maintain exclusivity and excellence while addressing sustainability, social responsibility, and evolving consumer expectations. Courses in ethics in the French luxury industry help participants understand the importance of transparency, authenticity, and responsible business practices within high-end international markets. Digital marketing is also a key component of the program, enabling students to develop skills in online communication, social media strategy, customer engagement, and digital brand positioning for luxury audiences. Through market analysis and strategic development, students learn how to evaluate global luxury markets, identify growth opportunities, and design competitive international strategies for brand expansion. The program also includes geopolitics for business affairs, helping students understand how political, economic, and cultural dynamics influence international luxury markets and business decisions. Overall, the curriculum develops creative, strategic, and analytical professionals capable of managing luxury brands while preserving their cultural heritage and adapting to global market trends.