COURSE CURRICULUM

The Master of Science in AI-Driven Marketing & Innovation offers a modern and industry-focused curriculum designed to prepare students for the future of international marketing and digital business transformation. The program introduces Innovation 5.0, helping students understand how advanced technologies, creativity, and human-centered innovation are shaping modern business strategies and customer experiences. Courses in social media marketing and digital marketing provide practical knowledge of online communication, audience engagement, digital campaigns, and performance analysis across global digital platforms. Students also explore growth hacking techniques, learning innovative and data-driven methods to accelerate business growth, customer acquisition, and brand visibility. The curriculum examines new technologies and their impact on marketing, including artificial intelligence, automation, and emerging digital tools that support strategic decision-making and customer interaction. Relationship marketing focuses on building long-term customer loyalty and personalized experiences, while marketing communication and brand management help students develop strong branding, storytelling, and communication strategies for international markets. The program also emphasizes marketing for sustainable business, encouraging responsible and ethical marketing practices that align with environmental and social goals. Through professional workshops and field projects, students gain hands-on experience by applying theoretical knowledge to real business situations, strengthening their creativity, problem-solving, teamwork, and strategic marketing skills in dynamic international environments.