COURSE CURRICULUM

The RNCP Level 7 (PPA) + Master in Digital Marketing (BSBI) program is structured over two years to provide students with a strong combination of academic knowledge, strategic insight, and practical industry experience. In Year 1, Term 1 introduces core marketing subjects such as Strategic Marketing Management, where students learn to develop and implement effective marketing strategies, and Digital Marketing Communications, which focuses on online branding, advertising, and audience engagement across digital platforms. In Term 2, students study Consumer Behaviour to understand customer decision-making and purchasing patterns, along with Cross-cultural Management, which develops the skills needed to work effectively in diverse international business environments. In Term 3, the program focuses on leadership and global marketing through Project Management and Leadership, helping students manage teams and business projects successfully, and Global Marketing Management, which explores international marketing strategies and global market expansion. In Year 2, students complete a Dissertation, allowing them to apply their academic knowledge and research skills to an independent project on a relevant digital marketing or business topic. They also undertake an internship of up to six months, gaining valuable hands-on experience in professional business settings. Overall, the program prepares graduates with advanced digital marketing expertise, leadership skills, and international business experience to succeed in global marketing and management roles.