COURSE CURRICULUM

The Master of Marketing program requires students to complete a total of 72 credit points, offering a structured pathway designed to build a strong foundation in marketing principles while allowing for advanced specialization. The program begins with a set of foundation subjects that must be completed within the first two sessions of study, ensuring that all students develop essential knowledge in business and marketing, regardless of their academic background. However, students who have previously completed a bachelor’s degree in Business or Commerce, or those who hold a UOWD Graduate Certificate in Business, may be eligible to finish the degree in just eight subjects. This possibility is assessed through UOWD’s Credit for Prior Learning policy and requires consultation with the Faculty of Business before commencing the program. After fulfilling the foundation requirements, students progress into specialised marketing subjects that deepen their expertise in areas such as digital strategy, consumer insights, analytics, and brand management. In addition to the core and specialisation subjects, students are required to select four subjects from the approved specialisation list, giving them the flexibility to tailor their learning according to their career goals. The program also includes three elective subjects at the 900 level, each worth six credit points. These electives may be chosen from different business specialisations, providing further academic breadth, although MBA and certain specialised subjects are excluded. The capstone subject, BUS 922 Business Research Capstone, must be completed in the final session of study. This capstone experience allows students to integrate their learning across the program by conducting research or working on applied industry projects that demonstrate their ability to analyse marketing challenges and present strategic solutions. Overall, the program structure ensures that graduates develop strong theoretical knowledge, practical skills and specialised expertise required to succeed in today’s technology-driven marketing landscape.