COURSE CURRICULUM

This set of subjects provides a strong foundation for postgraduate students by introducing essential concepts in accounting, management, operations, and marketing. The accounting and financial management subject is designed for learners with no prior experience, offering an introductory understanding of how financial information is used to support effective decision-making within organisations. Students gain familiarity with key accounting data, learn the basis of important financial decisions, and develop the ability to interpret financial information for improved planning and resource control. Complementing this, the management and organisational behaviour subject offers an overview of management processes and the nature of human behaviour in organisational settings. It explores the evolution of management theory, organisational structures, and individual and group dynamics while strengthening skills in communication, teamwork, problem solving, and decision making—skills that support success in later postgraduate subjects. The operations management subject highlights the crucial role operations play across industries and examines how goods and services are created and delivered to meet customer expectations. It introduces students to supply chain management, quality management, and project management, building analytical and reflective abilities needed for effective postgraduate study. The marketing subject focuses on core marketing principles and the modern marketing process, including customer value creation, retention, marketing return on investment, and the strategic role of marketing within an organisation. Students explore marketing planning, competitor analysis, consumer behaviour, segmentation, targeting, positioning, and the marketing mix, alongside ethics and social responsibility. Together, these subjects establish a comprehensive platform for developing market-oriented managerial thinking and essential professional competencies.