COURSE CURRICULUM

This foundational set of subjects introduces students to essential principles across accounting, marketing, operations management, and business analytics, offering a comprehensive platform for further study in business. The accounting and financial management subject is designed for learners with no prior background and focuses on helping them understand how financial information supports effective decision-making within organisations. Students explore the role of financial management in planning, controlling resources, interpreting accounting data, and understanding how business analytics increasingly influences financial processes. The marketing subject examines the core concepts, theories, and practices of modern marketing science. It covers customer value creation, marketing’s strategic role in organisations, competitor analysis, marketing planning, consumer behaviour, segmentation, targeting and positioning, marketing mix decisions, and ethical considerations. Through this, students develop a market-oriented mindset along with communication and teamwork capabilities. The operations management subject introduces students to the design and management of processes in which resources are transformed into goods and services. It highlights the flow of information, materials, people, and costs while integrating the business analytics paradigm to improve decision-making, efficiency, and competitiveness. Students learn how analytics can uncover opportunities, enhance operational performance, and support interpretation of quantitative results for stakeholders. The subject on business analytics provides an introductory understanding of how organisations utilise analytical techniques for better decisions. Students learn foundational methods such as problem identification, data preparation, descriptive and inferential statistics, data visualisation, and analytical decision-making. Using tools such as Excel and SPSS, they gain hands-on experience in applying analytical concepts to generate insights that guide strategic and operational choices. Together, these subjects build a strong interdisciplinary base, equipping students with the analytical, managerial, and strategic thinking skills needed to progress confidently into advanced business studies and contemporary organisational environments.