COURSE CURRICULUM

The Master of Media Design requires students to complete a minimum of 60 credit points, including core subjects and research practice. Students from a three-year bachelor’s degree or a four-year program without a research component may need to take additional subjects as advised by faculty. The core subjects focus on integrated media concepts, storytelling, media management, design thinking, and socially engaged media production. Students explore visual narratives, data visualization, and audience engagement, gaining skills in creating media that influences behavior and communicates effectively. The program emphasizes the historical, theoretical, and practical aspects of film, television, and emerging media forms, while examining issues of voice, representation, ethics, and social change. Media management subjects introduce leadership, innovation, and technological shifts shaping the industry, preparing students to navigate and lead in evolving media landscapes. Courses on immersive environments, human-machine interaction, and mediated identities develop understanding of emerging technologies and virtual communication strategies. Students also study design principles, ideation, and production methods, with an emphasis on socially relevant and practical outcomes. By combining critical analysis, creative practice, and hands-on experience, the program equips graduates to produce innovative media artifacts, lead projects, and contribute meaningfully to the future of media and creative industries.The PhD program is structured as a four-year degree that includes 48 credit points of coursework and research training, followed by 144 credit points dedicated to a substantial research thesis. Under the guidance of a supervisory team of at least two academic experts, students independently design and execute a research project that culminates in an 80,000-word thesis. The coursework component provides essential preparation for this research journey. Students begin by studying core research principles, exploring key paradigms, methodologies, and approaches used in business and social science research. They learn to search, critique, and synthesise academic literature while developing strong theoretical and analytical foundations. The program also introduces both qualitative and quantitative data analysis techniques, including regression models, factor analysis, thematic analysis, and coding, helping students understand how to select and apply appropriate methods. Additionally, students engage with advanced discussions of methodological issues and ethical considerations, enabling them to justify their research decisions with confidence. A major component of the coursework is the development of a literature review, which contributes directly to the early stages of the thesis. Through structured guidance and feedback, students learn to craft a coherent, well-organised review that supports the development of their research proposal and overall study.