COURSE CURRICULUM

The program’s First Year Foundation Subjects provide students with a strong grounding in essential business knowledge, beginning with an introduction to responsible and ethical commerce that equips learners with conceptual tools to address issues related to the environment, globalization, technology, anti-corruption, labour and human rights, while applying these principles to real-world commercial contexts. Students also study marketing fundamentals to understand how organizations identify opportunities, analyse competition and build effective strategies for positioning themselves in the marketplace. Another core subject introduces key management theories, emphasizing the role of managers in overseeing people, processes, organisational culture and internal and external environments. Complementing these areas, a communication-focused subject develops culturally sensitive, ethical and effective communication skills across organisational and interpersonal settings, strengthening students’ abilities in presentations, writing, active listening and professional engagement. Building on this foundation, the Major Subjects deepen students’ expertise in organisational behaviour by exploring individual, group and organisational dynamics. Students further engage with multiple theories of managing organisational change, learning to tailor approaches to complex, evolving business environments rather than relying on a single method. Strategic Management broadens students’ analytical skills through mission and vision formulation, competitor and industry analysis, environmental scanning and strategic planning at both corporate and business levels. A core subject in value-based leadership enhances understanding of ethical leadership, sustainability and human–machine interaction, supported by experiential learning and case-based activities. Additionally, the curriculum includes enriching interdisciplinary courses such as urban sociology, which examines the growth and social dynamics of cities in the UAE; public health, which explores physical, mental and social well-being in the GCC context; international relations of the UAE, focusing on geopolitical shifts and global ties; society–environment interactions, covering sustainability and climate change; and Islamic culture, which provides historical, sociological and contemporary perspectives on identity, religion and cultural development. Collectively, these subjects prepare students to think critically, lead responsibly and work effectively in diverse, modern business environments.