COURSE CURRICULUM

These subjects collectively provide a comprehensive foundation in business, society, and global contexts, equipping students with the skills and perspectives needed to navigate modern professional environments. Students begin by exploring responsible and ethical commerce, examining how environmental issues, globalisation, technology, anti-corruption, labour, and human rights shape contemporary business practices. Core financial literacy is developed through an introduction to corporate and personal finance, emphasising the time value of money, cash-flow valuation, and ethical financial decision-making. Economic concepts in both microeconomics and macroeconomics further enhance students’ ability to analyse economic behaviour and its influence on society. The marketing subject builds an understanding of how organisations identify opportunities, assess competition, and create value, while management studies introduce key theories related to organisational culture, processes, and decision-making. Communication skills are strengthened through a focus on interpersonal, organisational, and cross-cultural communication, covering presentations, academic writing, and digital communication. Innovation and systems thinking are fostered through the United Nations Sustainable Development Goals, enabling students to design creative solutions to global challenges through collaboration and industry engagement. Understanding human behaviour in organisations deepens insights into individual and group dynamics, while Strategic HRM highlights how talent acquisition, development, and performance management contribute to competitive advantage. The international business subject equips students to evaluate global markets, entry strategies, and multinational operations. Strategic management develops capabilities in mission formulation, competitor and environmental analysis, and corporate-level strategy. Complementing these business-focused subjects are courses that broaden social awareness, including urban sociology with emphasis on UAE cities, public health challenges in the GCC region, and UAE international relations shaped by global partnerships and transnational issues. Additional subjects explore society–environment relationships and provide a historical and sociological understanding of Islamic culture, covering its emergence, development, contributions to knowledge, and relevance to contemporary debates.