COURSE CURRICULUM

The Bachelor of Business with a major in Business Analytics equips students with a comprehensive foundation in business, data analytics, and ethical decision-making to excel in a dynamic, data-driven global environment. Foundation subjects introduce responsible and ethical commerce, covering globalization, technology, environmental sustainability, labor, human rights, and anti-corruption practices. Students gain quantitative and computer-based analytical skills, while finance modules teach corporate and personal finance, financial planning, and the time value of money. Marketing, supply chain management, and accounting courses build practical knowledge in market analysis, product and service lifecycles, operational trade-offs, financial reporting, and double-entry bookkeeping. Additional modules in economics, management, Australian law, and professional communication provide a broad understanding of organizational, societal, and legal frameworks. Innovation-focused courses foster creative problem-solving aligned with the United Nations Sustainable Development Goals and systems thinking.Major subjects develop technical expertise in data management, modeling, processing, security, big data visual analytics, econometrics, and statistical methods. Students explore emerging business analytics tools, including predictive and prescriptive analytics, machine learning, and data mining, while project management modules cover planning, scheduling, budgeting, and risk management. Technology-focused subjects examine digitalization, e-business platforms, Web 3.0, computational thinking, and analytics software. Capstone and integrative projects provide real-world, industry-based experiences to apply multidisciplinary knowledge, develop ethical recommendations, and demonstrate analytical and strategic thinking. Advanced courses in innovation, entrepreneurship, design thinking, and leadership further prepare students to drive growth and implement solutions in complex business environments.Complementing the analytics curriculum, Emirati Studies courses expose students to the social, cultural, and environmental context of the UAE. Topics include urban sociology, sustainable urban development, public health, international relations and diplomacy, environmental management, and Islamic history and culture. Collectively, the program equips graduates with analytical, managerial, and culturally aware capabilities to navigate complex business and societal challenges in a globalized, digitally transformed world.