COURSE CURRICULUM

The Bachelor of Business major in Management offers a strong academic and practical foundation through its comprehensive blend of First Year Foundation Subjects and advanced Major Subjects, enabling students to develop a deep understanding of contemporary business environments. The foundation subjects introduce essential concepts such as responsible and ethical commerce, equipping students with frameworks to address issues related to globalization, technology, labour, human rights, and environmental management. Students also gain knowledge of marketing principles, learning how organizations identify opportunities and solve problems to position themselves effectively in competitive markets. Further, the program develops managerial awareness through the study of key management theories and practices that influence organisational culture, processes, and decision-making. Communication, a fundamental workplace skill, is strengthened through a subject focused on culturally sensitive, ethical and effective communication across social and professional contexts, enabling students to build strong interpersonal and presentation capabilities. Building on this groundwork, the major subjects deepen students’ understanding of human behaviour at individual, group, and organisational levels through the study of organisational behaviour. Students also explore multiple approaches to managing organisational change and learn how to assess complex situations without relying on a single universal method. Strategic Management further enhances students’ analytical and decision-making skills by introducing mission and vision development, competitor and industry analysis, and the formulation of corporate and business-level strategies. The Value-Based Leadership subject reinforces ethical and responsible leadership practices, addressing modern issues such as sustainability and the interaction between humans and technology. Through experiential learning, case studies and scenario-based activities, students develop leadership competencies essential for navigating dynamic and diverse business environments. Collectively, these subjects ensure graduates are equipped with the managerial, analytical, communication and leadership skills required to succeed in modern organisations while promoting responsible business practices aligned with global standards.