COURSE CURRICULUM

The Bachelor of Business with a major in Business Analytics equips students with a robust foundation in business, analytics, and ethical decision-making to excel in today’s data-driven environment. First-year foundation subjects introduce essential concepts in responsible and ethical commerce, covering globalization, technology, environmental sustainability, labor, human rights, and anti-corruption practices. Students gain quantitative and computer-based analytical skills, while finance modules cover corporate and personal finance, financial planning, and the time value of money. Marketing, supply chain management, and accounting courses build practical knowledge in market analysis, product and service lifecycles, operational trade-offs, financial reporting, and double-entry bookkeeping. Additional modules cover macroeconomics, microeconomics, policy-relevant economic analysis, management principles, Australian law, and professional communication, while innovation-focused courses foster creative problem-solving aligned with United Nations Sustainable Development Goals and systems thinking.Major subjects expand technical and analytical expertise in data management, modeling, processing, security, big data visual analytics, and econometric and statistical methods. Students learn emerging business analytics tools and techniques, including predictive and prescriptive analytics, machine learning, and data mining to solve real-world business challenges. Project management modules develop skills in planning, scheduling, budgeting, and risk management across industries, while technology-focused subjects explore digitalization, e-business platforms, Web 3.0, computational thinking, and business analytics software. Capstone and integrative subjects provide industry-based projects where students apply multidisciplinary knowledge to solve real-life problems, develop ethical and socially responsible recommendations, and demonstrate analytical and strategic thinking. Advanced courses in innovation, entrepreneurship, design thinking, and leadership further prepare students to identify opportunities, drive growth, and implement solutions in dynamic business environments. Collectively, the program equips graduates with technical proficiency, analytical reasoning, managerial insight, and ethical awareness required to lead data-driven organizations and navigate complex, digitally transformed global markets.