COURSE CURRICULUM

The program structure is organised to ensure a progressive and balanced academic experience across three semesters, each amounting to a total of 30 ECTS. The first two semesters include 18 hours per week, while the third semester consists of 6 hours per week, reflecting a shift toward independent research and thesis work. A key part of the curriculum is the series of specialisation modules that allow students to deepen their expertise in targeted areas of management. Among these modules, Strategic Vision stands out as a 10-ECTS course with 6 hours per week dedicated to developing a long-term perspective on organisational planning, strategic alignment and the ability to anticipate future trends. Complementing this is the Customer Environment module, carrying 5 ECTS with 3 weekly hours, which helps students understand consumer behaviour, market influences and external factors that shape customer expectations. As students progress, they engage in Specialisation 2, centred on Quantitative Methodologies, a 10-ECTS module with 6 hours per week that strengthens analytical skills and trains them to evaluate data, assess risks and make evidence-based decisions. This module is essential for building competence in research, forecasting and advanced business analysis. The academic journey culminates in the Master Thesis, an intensive 20-ECTS research project that requires students to apply their knowledge to a specialised topic within their chosen field of study. Unlike other modules, the thesis component has no weekly class hours, as it focuses entirely on independent research under supervision. Throughout the program, the abbreviation HWS—representing hours per week, with each hour equalling 45 minutes—helps students understand their weekly academic workload. Overall, these modules form a well-rounded curriculum that supports strategic thinking, analytical precision and the ability to conduct in-depth research, preparing graduates for advanced professional and managerial roles.