COURSE CURRICULUM

The Bachelor of Arts in Design and Management Studies is a comprehensive program that merges creativity, design thinking, and management principles to cultivate highly versatile professionals. The program spans 180 ECTS and provides students with a solid foundation in art, design, and cultural studies, alongside essential business and management knowledge. Core courses include general design foundations, design thinking concepts, scenarios and strategies, curatorial practice, and media and cultural theory, which together equip students with both practical and theoretical expertise. The curriculum emphasizes interdisciplinary learning, with several modules offered in collaboration with the business faculty to strengthen strategic and managerial competencies. Students gain hands-on experience through projects, tools, and technologies that enable them to apply creative solutions in real-world contexts. The program also integrates courses in presentation methods, documentation, and project management to develop communication, critical thinking, and organizational skills. Strategic value creation and media management modules help students understand how creative initiatives generate business impact and how to manage cultural and commercial projects effectively. The final project and thesis work allow students to synthesize their learning, demonstrating the ability to lead creative processes while balancing managerial responsibilities. By combining art and design knowledge with business acumen, the program prepares graduates for diverse roles, including design management in corporate or creative settings, project management in commercial and cultural institutions, and strategic positions in internal design or marketing departments. Students are trained to navigate the challenges of the creative industries with an ethical, human-centered, and sustainability-oriented approach. The program develops critical thinking, creativity, and leadership skills, producing graduates who can drive innovation, manage interdisciplinary teams, and contribute meaningfully to the evolving landscape of design, culture, and business.