COURSE CURRICULUM

The MSc Fashion Management course at DMU Dubai is designed for fashion, textiles, or business graduates who aspire to become leaders in the global fashion industry. The program equips students with the specialist knowledge, practical skills, and industry insight necessary to offer creative solutions to complex challenges in this highly competitive sector. The course begins with Global Fashion Management, which examines the end-to-end product development process, including concept design, sourcing, production, and delivery. Students gain an understanding of global sourcing strategies, critical path management, customer analysis, and responsible production practices, while engaging with live research projects and industry guest speakers to understand contemporary retail and supply practices. Research Methods with Cultural Context develops advanced research skills, covering research design, data collection, analysis, and ethical reporting, alongside material culture theory exploring semiotics, cultural and gender identity, social status, and the body, which can be applied in individual projects. The Sustainability Strategy and Design module addresses environmental and ethical issues, examining topics such as worker’s rights, product lifecycles, ethical supply chains, circular economy, slow fashion, climate change, biodiversity, and sustainable resources. This ensures students develop both practical and conceptual approaches to sustainability, preparing them for roles in management, manufacturing, or entrepreneurship. Business and Marketing Strategies teaches students to translate creative concepts into market-ready solutions, covering market analysis, corporate strategy, competitive positioning, innovation, consumer behaviour, and financial planning. Students produce professional market analyses and business plans, contextualising their ideas within the industry environment. The program culminates in a work-based project and dissertation, where students apply their learning in a real-world context, either through collaboration with a fashion, textile, or design company or via independent research. This final component demonstrates the ability to make complex decisions, act autonomously, and manage professional-level projects. The course integrates academic rigour with practical experience, preparing graduates to enter the fashion industry with confidence, creativity, and a strong professional skill set.