COURSE CURRICULUM

The Fashion Business program is designed to develop students’ understanding of the fashion industry while equipping them with practical, strategic, and analytical skills to thrive in a dynamic global marketplace. In the first year, students focus on foundational concepts through modules such as Fashion Consumer and Marketplace, Fashion Business, Fashion Lifecycle, and Sustainable Futures. These introduce market trends, consumer behaviour, operational and strategic business principles, product development processes, and the integration of sustainability into fashion operations. In the second year, the curriculum advances to more specialised knowledge and analytical skills. Business Models and Fashion Management explores strategic and operational frameworks for fashion enterprises, while Design Innovation and Sustainable Futures encourages creative approaches aligned with ethical and environmentally responsible practices. Fashion Business Analytics develops data-driven decision-making capabilities, enabling students to interpret sales trends, forecasts, and market insights, and Fashion Marketing, Communications and Branding focuses on brand positioning, consumer engagement, and communication strategies. In the final year, students consolidate learning through applied and research-focused modules. Fashion Business Solution and Fashion Enterprise and Innovation challenge students to devise practical solutions, entrepreneurial strategies, and innovative business plans for real-world fashion contexts. The program culminates in a Major Research Project, allowing students to investigate an area of professional interest, synthesise knowledge, and produce an academically rigorous output. Across all three years, the course integrates creativity, commercial awareness, and sustainability, fostering critical thinking, analytical reasoning, and professional communication skills. Graduates emerge with industry-recognised competencies in merchandising, business strategy, marketing, analytics, and ethical practice, ready to pursue careers in buying, merchandising, brand management, marketing, retail management, consultancy, or entrepreneurship. By blending theoretical foundations, data-driven insights, design thinking, and sustainable approaches, the program equips students to navigate the evolving fashion industry with confidence and strategic foresight.