COURSE CURRICULUM

The Bachelor of Commerce with a specialisation in Marketing equips students with the knowledge and practical skills to succeed in a wide range of marketing roles, both domestically and internationally. The program covers core marketing principles, including international and digital marketing, pricing, promotion, distribution strategies, and consumer and competitor behaviour, enabling students to predict demand and design effective marketing campaigns. Core business units include Communication, Culture and Indigenous Perspectives in Business, Strategic Career Design, Markets and Legal Frameworks, Financial Decision Making, Analytics for Decision Making, Discovering Marketing, Consumer Behaviour, and Marketing Across Borders, providing a strong foundation in business operations, analytics, and strategy. Specialised marketing units such as Managing Social Media Platforms, Digital Marketing Strategy, Marketing Intelligence, Services Marketing, Creating Content and Marketing Briefs, Corporate Marketing Strategy, and a Business Internship focus on practical, industry-relevant skills, with many opportunities to engage with real clients, case studies, and professional placements. Students also select nine electives, allowing them to tailor their studies to specific career goals or areas of interest. The curriculum emphasises both theoretical knowledge and applied learning, enabling graduates to develop strategic thinking, analytical capabilities, and creative problem-solving skills. While course structures and unit availability may change as part of ongoing curriculum reviews, detailed information on unit descriptions, prerequisites, and program requirements can be found in the Curtin Handbook. Overall, the Marketing specialisation prepares graduates for careers in brand management, digital marketing, market research, sales strategy, and other marketing-related roles, providing the skills and professional experience needed to navigate the evolving marketing landscape and deliver innovative solutions in a competitive global environment.