COURSE CURRICULUM

The Bachelor of Commerce at Curtin University offers a comprehensive curriculum designed to prepare students for careers in business, finance, marketing, and international trade. The program provides a strong foundation in core business disciplines, including Communication, Culture, and Indigenous Perspectives in Business, Markets and Legal Frameworks, Strategic Career Design, Analytics for Decision Making, Financial Decision Making, Introduction to Finance Principles, Discovering Marketing, and Business Analysis for Investment. Students gain technical and analytical expertise through units such as Introduction to Financial Instruments and Markets, Quantitative Techniques for Business, Corporate Finance, Introduction to Derivative Securities, Portfolio Management, and International Finance, equipping them with the skills needed to navigate complex financial environments. Marketing-focused units, including Consumer Behaviour, Managing Social Media Platforms, Marketing Across Borders, Marketing Intelligence, Services Marketing, Creating Content and Creating Briefs, Digital Marketing Strategy, Introduction to Global Business, and Corporate Marketing Strategy, provide practical knowledge of contemporary marketing practices, global business strategies, and digital communication tools. Students also benefit from industry-embedded learning through a Business Internship, enabling them to apply theoretical knowledge to real-world business challenges and gain professional experience. The curriculum combines theoretical study, practical application, and industry engagement to develop problem-solving, decision-making, analytical, and strategic skills. While course structures and unit availability may change as part of ongoing curriculum reviews, detailed information on unit content, prerequisites, and program requirements can be found in the Curtin Handbook. Overall, this program equips graduates with the knowledge, technical expertise, and professional competencies required to succeed in diverse business, finance, and marketing roles, both domestically and internationally, fostering employability and preparing students to contribute effectively to dynamic and globalised business environments.