COURSE CURRICULUM

The Bachelor of Business Administration with a specialisation in Tourism and Hospitality Essentials equips students with the knowledge and practical skills needed for careers in tourism development, event and festival management, and hotel or resort operations. The program combines core business subjects with specialised tourism and hospitality units, providing a strong foundation in essential business functions such as management, finance, accounting, marketing, and organisational behaviour. Core units include Communication, Culture and Indigenous Perspectives in Business, Financial Decision Making, Markets and Legal Frameworks, Strategic Career Design, Analytics for Decision Making, Discovering Marketing, Introduction to Innovation Principles, Organisational Behaviour, Introduction to Finance Principles, Project Management, and the Sustainable Business Innovation Project, ensuring students gain comprehensive business knowledge applicable across industries. Specialised units focus on the tourism and hospitality sectors, including Contemporary Issues in Tourism Management, Hospitality Experience, Principles of Tourism, Hospitality and Events, and Marketing for Tourism, Hospitality and Events. These units enable students to explore industry trends, sustainability, destination management, customer experience, and marketing strategies, while applying theoretical principles through industry-embedded projects and internships. The curriculum encourages students to critically examine challenges in tourism and hospitality, develop creative solutions, and gain hands-on experience in real-world contexts. While course structures and unit availability may change as part of ongoing curriculum reviews, detailed information on unit content, prerequisites, and program requirements can be found in the Curtin Handbook. Overall, this specialisation prepares graduates to become effective managers in global tourism and hospitality industries, with the analytical, operational, and strategic skills necessary to deliver innovative, sustainable, and customer-focused solutions.