COURSE CURRICULUM

The Bachelor of Business Administration with a specialisation in Social Media and Digital Marketing provides students with a comprehensive understanding of modern business practices and digital marketing strategies. The program combines foundational business knowledge with practical skills in marketing, analytics, and innovation to prepare students for dynamic careers in the digital economy. Core units cover essential topics such as Communication, Culture and Indigenous Perspectives in Business, Financial Decision Making, Markets and Legal Frameworks, Strategic Career Design, Analytics for Decision Making, Discovering Marketing, Introduction to Innovation Principles, and Organisational Behaviour, equipping students with a strong understanding of business operations, decision-making, and organisational dynamics. Specialised units in Social Media and Digital Marketing focus on developing expertise in managing social media platforms, creating content and marketing briefs, user experience optimisation, and implementing sustainable business innovation projects. Students also gain hands-on experience through a Business Internship, allowing them to apply their learning in real-world settings and develop practical skills in campaign planning, digital analytics, and marketing strategy. The course emphasises both theoretical knowledge and practical application, enabling students to understand the importance of digital channels, analyse customer engagement, and make data-driven marketing decisions using tools such as Google Analytics and social media insights. While the course structure and unit availability may change as part of ongoing curriculum reviews, detailed information on unit content, prerequisites, and program requirements can be accessed through the Curtin Handbook. Overall, this program integrates business fundamentals with specialised digital marketing training, preparing graduates to plan, execute, and evaluate marketing strategies across multiple channels, adapt to emerging trends, and deliver innovative solutions that meet the needs of modern organisations and audiences.