COURSE CURRICULUM

The Bachelor of Business Administration with a specialisation in Small Business Start-Up equips students with the knowledge, skills, and practical experience required to launch, manage, and grow new ventures or Small and Medium Enterprises (SMEs). The program combines core business subjects with specialised units to provide a comprehensive understanding of business operations, entrepreneurial strategy, and innovation. Core units include Communication, Culture and Indigenous Perspectives in Business, Financial Decision Making, Markets and Legal Frameworks, Strategic Career Design, Analytics for Decision Making, Discovering Marketing, Introduction to Innovation Principles, Organisational Behaviour, Introduction to Finance Principles, Project Management, and Business and Sustainable Development, providing students with a strong foundation in essential business functions such as management, finance, accounting, marketing, and human resources. Specialised units focus on entrepreneurial practice and SME development, including Small Business Growth, Start-Up Business Planning, Entrepreneurship, the Sustainable Business Innovation Project, and a Business Internship, giving students opportunities to apply theoretical knowledge to real-world scenarios and gain hands-on experience in planning, launching, and managing small businesses. The course emphasises both strategic and operational aspects of entrepreneurship, ensuring graduates understand market gaps, funding mechanisms, and the processes required to establish and scale successful ventures. While course structures and unit availability may change due to ongoing curriculum reviews, detailed information on unit descriptions, prerequisites, and program requirements can be found in the Curtin Handbook. Overall, this specialisation provides students with the analytical, managerial, and entrepreneurial skills necessary to succeed as founders of new businesses, internal corporate entrepreneurs, or innovators within SMEs, preparing them to navigate complex business challenges and create sustainable impact in diverse economic environments.