COURSE CURRICULUM

The Bachelor of Business Administration with a specialisation in Innovation and Entrepreneurship provides students with a comprehensive and practical understanding of business, innovation, and entrepreneurial practices. The program combines core business subjects with specialised units to develop skills in leadership, strategic thinking, and innovative problem-solving. Core units cover essential topics such as Communication, Culture, and Indigenous Perspectives in Business, Financial Decision Making, Markets and Legal Frameworks, Strategic Career Design, Analytics for Decision Making, Discovering Marketing, Introduction to Innovation Principles, Organisational Behaviour, Introduction to Finance Principles, Project Management, and Managing Change, equipping students with a strong foundation in business principles, management, and organisational operations. Specialised units focus on innovation and entrepreneurship, including the Sustainable Business Innovation Project, Management of Innovation, Entrepreneurship, Business Internship, and Managing Operations, offering opportunities for hands-on application of theory in real-world contexts. Through these projects and internships, students gain practical experience in identifying opportunities, developing innovative solutions, and launching entrepreneurial initiatives within diverse business environments. The course emphasises both conceptual understanding and applied skills, enabling graduates to adapt to fast-changing market conditions, drive organisational innovation, and create new ventures. While course structures and unit availability may change due to ongoing curriculum reviews, detailed information on individual units and program requirements can be found in the Curtin Handbook. Overall, this specialisation equips students with the knowledge, analytical skills, and practical experience necessary to succeed as entrepreneurs, innovators, and business leaders capable of navigating complex challenges and delivering creative, sustainable solutions in today’s global business landscape.