COURSE CURRICULUM

The curriculum spans 4 years and includes core courses in business administration, tourism principles, leisure studies, and events management. Year 1 covers foundational subjects like Introduction to Tourism, Business Mathematics, and Principles of Marketing. Year 2 delves into Hospitality Management, Event Planning, and Accounting. Year 3 includes advanced topics such as Sustainable Tourism, Digital Marketing in Tourism, and Human Resource Management. Year 4 focuses on strategic management, research methods, and a capstone project or internship. Elective courses allow specialization in areas like cultural tourism or sports events. The program requires 240 ECTS credits, with a mix of lectures, seminars, and practical assignments to ensure a well-rounded education.