COURSE CURRICULUM

The Bachelor of Business Administration in Marketing and Digital Media offers a comprehensive curriculum that combines core business education with specialized marketing and digital communication skills across eight semesters. The program begins with foundational courses in accounting, economics, algebra, communication, and statistics, helping students develop analytical, technical, and communication abilities. As students progress, they study management, managerial accounting, business law, organizational behavior, marketing, and business ethics to gain a broad understanding of business operations and strategic decision-making. The curriculum strongly emphasizes digital technologies and modern marketing practices through courses such as technologies for the social web, information systems concepts, website development, social media marketing, digital marketing, and omnichannel retailing. Students also learn integrated marketing communications, marketing research, data analytics, consumer behavior, brand management, strategic marketing, and sustainable marketing practices. Practical learning is enhanced through a task-based internship, research methods, and a final year project, allowing students to apply theoretical knowledge to real-world business challenges. Additional subjects such as psychology, sociology, and philosophy help strengthen critical thinking, creativity, ethical awareness, and interpersonal skills. Overall, the program prepares graduates for careers in marketing, digital media, branding, advertising, public relations, market research, and strategic communication in global business environments.