COURSE CURRICULUM

The Bachelor of Business Administration in Entrepreneurship and Innovation offers a comprehensive curriculum that combines core business knowledge with specialized entrepreneurial and technological skills across eight semesters. The program begins with foundational courses such as accounting, economics, algebra, business software applications, and communication skills. As students progress, they study management, business law, managerial accounting, statistics, organizational behavior, marketing, and business ethics to build a strong understanding of business operations and leadership. The entrepreneurship concentration introduces students to creativity, project management, small business development, social entrepreneurship, innovation management, and e-business. The curriculum also emphasizes analytical and practical skills through courses in quantitative methods, research methods, business intelligence, and digital transformation management. Students gain exposure to real-world business environments through a task-based internship and advanced courses in strategy, quality management, international business, and business simulations. In addition, subjects such as psychology, sociology, and philosophy help students develop critical thinking, ethical awareness, and interpersonal understanding. Overall, the program prepares graduates with the academic knowledge, practical experience, innovative mindset, and managerial abilities required to succeed in entrepreneurship, business leadership, and the evolving global business environment.