COURSE CURRICULUM

The MSc in Space and Brand Identity is a three-semester, 90 ECTS postgraduate programme that combines architecture, branding, marketing, and business studies to examine how physical spaces can communicate brand identity and create meaningful customer experiences. In the first semester, students build a strong theoretical foundation through modules in introduction to architecture, space and identity, architecture as a communication device, entrepreneurship and innovation, and research methods. These courses help students understand the relationship between design, communication, and business while developing innovative and analytical thinking skills. The second semester focuses on the practical and behavioural aspects of branded environments through modules in holistic approaches to branded spaces, architecture and human behaviour, and marketing management and business communication. Students can further specialise by choosing electives such as leadership and organisational behaviour or digital communication and social media strategies, enabling them to explore management, leadership, and digital branding techniques that complement the design of physical spaces. The programme concludes in the third semester with a dissertation worth 30 ECTS, where students undertake independent research on topics related to architecture, branding, experiential marketing, or spatial design and apply their theoretical and practical knowledge to real-world challenges. Overall, the programme offers a unique multidisciplinary education that integrates creative and business disciplines, equipping graduates with the skills to conceptualise, analyse, and design branded spaces that effectively communicate brand values and enhance customer experiences. Graduates develop expertise in experiential marketing, spatial branding, retail and commercial space design, and strategic brand communication, preparing them for careers in architecture, interior and retail design, branding consultancy, marketing, entrepreneurship, cultural management, commercial property development, and other professions that require an understanding of the powerful connection between space, design, and brand identity in today's experience-driven economy.