COURSE CURRICULUM

The MBA in Tourism is a specialised postgraduate programme designed to develop advanced managerial, strategic, and operational skills for leadership roles in the tourism and hospitality industry. The programme combines core business management knowledge with tourism-focused studies, preparing students to effectively manage tourism organisations in a dynamic and globally competitive environment. In the first semester, students build a foundation in essential business disciplines through modules such as accounting and financial statement analysis and research methods and data analysis, alongside elective subjects including marketing management and business communication, leadership and organisational behaviour, digital marketing, and entrepreneurship and innovation, which together strengthen both analytical and managerial capabilities. The second semester shifts to industry-specific learning, focusing on core tourism and hospitality subjects such as tour operating management, management and development of hospitality businesses, economics of tourism and hospitality, and strategic destination management, providing students with a deep understanding of how tourism systems operate and are managed at both organisational and destination levels. The final semester consists of a dissertation, where students conduct independent research on a relevant tourism or hospitality topic, applying theoretical knowledge and analytical tools to real-world industry challenges. Overall, the programme is designed to integrate business management principles with specialised tourism knowledge, enabling graduates to make informed strategic decisions, improve organisational performance, and lead tourism enterprises effectively. It also emphasises practical application, research skills, innovation, and digital transformation, ensuring students are well-prepared for senior roles in tourism companies, hospitality organisations, and destination management agencies in an increasingly globalised and technology-driven industry.